Long Lake Marina
St. Ambrose Cellars
Watson Benzie
Geno's Bar and Grill
Riverside Canoe Trips
Ursa Major Bistro
Traverse City Golf Center
Platte River Inn
Sleeping Bear Farms
Platte River Pines
Tag Limit Outdoors Inc.
Showtime Extreme Fishing Charters
JB Electric
Homestead Construction
Triple D. Orchards, Inc.
Northern Auto and Tire
State Farm Insurance - Matt Wetmore Agency
Bingham Bees
Honor Self Storage
Honor Excavating
Honor Collision Services
Lane Plumbing & Heating, Inc.
Chateau de Leelanau
Stone Oven
Bingham Bees
Crystal Lake Adventure Sports
Design A Theme Party Rentals
Hagerty Classic Car Insurance
Lake Ann Brewing Company
Cedar Tavern
Heige's Body Shop
Benzie County Visitors Center
Labadie's Summer Place Casuals
Lions Club
Honor/Onekama Building Supply
JD Byrider
Beechraft's Sawmill & Pallet
Timberline Campground

About Us

Our History


The coho salmon were introduced to the state of Michigan in 1966 with the first planting of coho salmon in the Platte River. Honor became known as the birthplace of the freshwater salmon program because of the close proximity of the Platte River State Fish Hatchery. By the fall of 1967, fishermen were flocking to Benzie County. The program was a success and Honor became the Coho Capitol.

Three local men soon developed the idea of having a festival to promote coho salmon fishing in Benzie County. The first festival was held in October, 1967 and was considered a great success. In 1968, the first National Coho Queen, Claudia Eberly, was selected. Since then, many coho queens have been selected and the Honor Coho Salmon Festival has remained a popular and historic Benzie County Event.

The festival is held in Honor, Michigan every August.  It celebrates the birth of a great fishing location as well as the economic boost the fall salmon run brings to the area each year. With various events for everyone of all ages, Coho Fest is a destination for all of your friends and family.

For more information on the Platte River Hatchery, please visit the Michigan Department of Natural Resources website or read through the DNR Platte River Fisheries Survey (1985-2010).

Our Mission Statement

To celebrate the birthplace of the Coho Salmon tradition by bringing the community and visitors together through education, entertainment and family oriented events.

Our Vision

Create life long memories to be passed down from generation to generation for years to come.