Honor Collision Services
Lake Ann Brewing Company
Traverse City Golf Center
Geno's Bar and Grill
Honor Excavating
Triple D. Orchards, Inc.
Cedar Tavern
JD Byrider
Stone Oven
JB Electric
Design A Theme Party Rentals
Heige's Body Shop
Showtime Extreme Fishing Charters
Lions Club
Bingham Bees
State Farm Insurance - Matt Wetmore Agency
Timberline Campground
Northern Auto and Tire
Tag Limit Outdoors Inc.
Beechraft's Sawmill & Pallet
Labadie's Summer Place Casuals
Sleeping Bear Farms
Hagerty Classic Car Insurance
Riverside Canoe Trips
Watson Benzie
Bingham Bees
Benzie County Visitors Center
Homestead Construction
Honor/Onekama Building Supply
St. Ambrose Cellars
Honor Self Storage
Crystal Lake Adventure Sports
Long Lake Marina
Platte River Inn
Lane Plumbing & Heating, Inc.
Ursa Major Bistro
Chateau de Leelanau
Platte River Pines

About Us

Our History


The coho salmon were introduced to the state of Michigan in 1966 with the first planting of coho salmon in the Platte River. Honor became known as the birthplace of the freshwater salmon program because of the close proximity of the Platte River State Fish Hatchery. By the fall of 1967, fishermen were flocking to Benzie County. The program was a success and Honor became the Coho Capitol.

Three local men soon developed the idea of having a festival to promote coho salmon fishing in Benzie County. The first festival was held in October, 1967 and was considered a great success. In 1968, the first National Coho Queen, Claudia Eberly, was selected. Since then, many coho queens have been selected and the Honor Coho Salmon Festival has remained a popular and historic Benzie County Event.

The festival is held in Honor, Michigan every August.  It celebrates the birth of a great fishing location as well as the economic boost the fall salmon run brings to the area each year. With various events for everyone of all ages, Coho Fest is a destination for all of your friends and family.

For more information on the Platte River Hatchery, please visit the Michigan Department of Natural Resources website or read through the DNR Platte River Fisheries Survey (1985-2010).

Our Mission Statement

To celebrate the birthplace of the Coho Salmon tradition by bringing the community and visitors together through education, entertainment and family oriented events.

Our Vision

Create life long memories to be passed down from generation to generation for years to come.